1. Local Business
- 1. Retention of loyal customers without discounting.
- 2. Generates more cash sales
- 3. Can issue large attractive rewards to their customers and employees.
- 4. Acquisition cost of points is lower than face value.
- 5. Participation in a network of local businesses.
- 6. Access to a larger customer base share.
- 7. Local businesses can reward each other when they purchase from each other.
- 1. Receive larger and more attractive rewards.
- 2. Multiple local businesses to collect and spend points.
- 3. Supporting local businesses.
3. The Community
- 1. Some of the wealth is kept local.
- 2. Strengthens the local community